Metropolitan Salon
This is not my video. I did not create any part of this.
After seeing the great film Metropolitan at the Art Gallery yesterday I thought I would find the material I made for an assignment a few years ago that was totally inspired by this iconic 80's masterpiece.
When I first saw the film I couldn't stop thinking about it, how much nicer life seemed then than now. A concept of a modern interpretation for dating/social events soon formed and was able to be worked on for a pretend business I had to create for a course I was doing. Once I created the media for it I could see it so clearly and now I want it to be a real business and a TV series.
Business The business is fictional - Metropolitan Salon
Industry event/matchmaking/dating service
Target audience urban people looking to socialise differently people with an interest in ideas and thinking people who like to go to interesting dinner events those interested in meeting life partners going on dates
Metropolitan Salon is an exclusive, modern dating service that combines the art of fine dining, intellectual discourse, and meaningful connections. Inspired by the salons of 18th-century Europe, our dinner parties bring together like-minded individuals who share a passion for philosophy, culture, and personal growth.
Key Features:
1. Dinner Parties: Intimate, curated gatherings of 12-15 guests, hosted at upscale venues or private estates.
2. Philosophical Discussions: Renowned speakers and experts lead thought-provoking conversations on various philosophical topics, from ethics and morality to existentialism and beyond.
3. Manners and Etiquette: Guests are encouraged to embrace traditional etiquette and manners, fostering a sense of respect, empathy, and community.
4. Cocktail Hour and Mingling: Pre-dinner gatherings allow guests to mingle, enjoy fine wines and hors d'oeuvres, and establish connections.
5. Post-Dinner Salons: Informal, facilitated discussions continue after dinner, enabling guests to delve deeper into the evening's topics and build relationships.
Membership and Events:
1. Membership Tiers: Offer various membership levels, including VIP access to exclusive events, priority invitations, and personalized matchmaking.
2. Themed Events: Host events centered around specific philosophical themes, authors, or movements, such as "A Night with Nietzsche" or "Exploring Existentialism."
3. Speaker Series: Invite influential thinkers, authors, and experts to share their insights and spark meaningful discussions.
4. Workshops and Masterclasses: Organize hands-on workshops and masterclasses focused on topics like effective communication, conflict resolution, and emotional intelligence.
Marketing Strategy:
1. Social Media: Establish a strong online presence through Instagram, Facebook, and Twitter, sharing engaging content, event updates, and testimonials.
2. Influencer Partnerships: Collaborate with social media influencers, thought leaders, and content creators in the philosophy, self-improvement, and lifestyle spaces.
3. Exclusive Invitations: Offer personalized, beautifully designed invitations to select events, emphasizing the exclusivity and uniqueness of the experience.
4. Referral Program: Implement a referral program that incentivizes existing members to invite like-minded friends and acquaintances.
Target Audience:
1. Demographics: Professionals, entrepreneurs, artists, and intellectuals aged 25-45, with a focus on individuals seeking meaningful connections and personal growth.
2. Psychographics: People who value knowledge, self-improvement, and nuanced discussions, and are looking for a more substantial, offline dating experience.
Revenue Streams:
1. Membership Fees: Generate revenue through membership sales, with tiered pricing offering varying levels of access and benefits.
2. Event Tickets: Sell tickets to individual events, with prices reflecting the exclusivity and quality of the experience.
3. Sponsorships and Partnerships: Establish partnerships with luxury brands, wine companies, and other relevant businesses to offer exclusive products and services to members.
Content Pillars for this business Philosphical schools/ideas Urban evening wear modern manners hosting your own dinner/event how to date in 2025
Specific posts according to decided content pillars
Philosphical schools/ideas 1. Instagram post each week on a new philosophical idea, inviting discussion 2. Instagram post with info about new books launched that discuss exciting ideas 3.
Urban evening wear 1. User generated content - eg videos of getting ready for a Metropolitan Salon – on all socials 2. Shopping for pre-loved evening wear locally – video post to all socials 3.
modern manners 1. Instagram post each week – quotes from members who describe their likes and dislikes about behaviour around modern socialising 2. Tongue in cheek video series on modern manners, featuring target audience demographic – queer kids, older urban singles 3. Instagram poll/quiz, question sticker on manners related issues
hosting your own dinner/event 1. Share content from Laura Jackson or Lailar Gohar on table setting etc – all socials 2. How to make your own hand written invitations – video or pics – all socials 3. Story on how some of the best dinners of all time
Stock photography from Pexels/Adobe edited by me.
Stock photography from Pexels/Adobe edited by me.
Stock photography from Pexels/Adobe edited by me.
stock video from Pexels/Adobe edited by me.
stock video from Pexels/Adobe edited by me.
AI generated image with stock photography from PExels/Adobe edited by me.
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